CNY SALE: Buy 2 items, get 30% off. Buy 3 items, get 40% off. 

Get To Know: Alice McCall

Lulu Be Mine

Posted on September 24 2018

It was a celebration of a decade in the business and for Alice McCall - designer of namesake brand, it was a cementing of her pop feminine designer royalty status. The Cruise Collection titled In My Dreams We Were Flying inspired by the surreal and the infinite possibility of lucid dreaming showcased a collection of pastels, glitter, cutouts and digitalised feminine prints, which left every one of us crying with desire.

A futuristic femininity that we could not have anticipated the need for. And that is exactly what we love about Alice McCall, a designer who designs for women - her notion that style is a form of creative expression and to dress up by how one feels - with emotion and artistry.

In one of her interviews, she describes the Alice McCall woman as diverse, embodying the sense of free spirit and style without having to be dictated by trends. She is confident and loves to celebrate life. Wouldn't we all love to be identified as an Alice McCall girl. 

Playful, romantic, whimsical and feminine with a focus on intricate detailing are key characteristics many have described the Alice McCall aesthetic. From sheer skirted dresses, cut-out lacy separates to her signature flirty playsuits (seen on the likes of Queen Beyonce and Princess Kylie Minogue), there's something for every type of woman, with each piece in the collection stylishly creating memorable memories, whatever the occasion.

Find all of Alice McCall here on

All pictures credited: Pinterest.

More Posts